We’ve been bombarded with feature requests and today we’re proud to finally announce that we’re rolling out your number one popular wish. You are now able to keep track of events and where your friends are going not only by a daily basis, but also by tomorrow, week and weekend. It is still the first version and it will be improved over the next coming weeks and months.
We hope you will enjoy your new update and don’t hesitate in getting in touch if you have ideas on how to improve the app or if you are organising events. We are looking for co-sponsoring opportunities and to help push great events on VAMOS.
Calling All Event Organisers: VAMOS Wants to Sponsor Your Awesome Events with Free Promotion
We just wrapped up 2 event promotion campaigns - one in Berlin and one in Stockholm. Here are two highly efficient channels Vamos sponsors event organisers with. Ping us a note if you’d like to try a campaign out for free.
There’s nothing that makes us more happy than seeing our KPIs spike through the roof after an update and receive praise from users. The combination on finding out about the 2 things at the same day makes it all worth it.
5 Things You Need To Know When Doing Business on Mobile
INTRODUCTION ABOUT VAMOS
1. Working the small-screen makes you strip out the less important
As a brand you want to make sure that your customer recognises your brand consistently cross-platform. You’ve probably heard about the expression mobile first? In short it’s to start designing for the smallest screen, strip out the unnecessary and go bigger to the web. Burberry took it one step longer taking their e-commerce experience to their physical retail stores.
It’s a lot more difficult to go from big to small. Try taking a large e-commerce site and fit it into a tiny screen.
I can really recommend to read Eric Ries’ Lean Startup for those of you who didn’t read it yet. In this “unofficial tech-startup bible” he talks about the importance of building Minimal Viable Products (small low tech-tests) to see if there’s any purchase or usability wiliness behind the idea. If you measure and see improvement you know there’s something in it. Do this in small short cycles - build, measure, learn, build, measure, learn…
We work with 5 KPIs - Acquisition, Activation, Referal, Retention and Revenue. Or as commonly refered to as the startup metrics for pirates (AARRR).
Acquisition = Getting educated and well targeted installs for a low price.
We track if they stick around for longer using cohort analysis and number of sign-ups putting trackers in the beginning of the app experience)
Activation = the % of happy first time users.
We track this by tracking the ratio of people coming into the app for the first time vs. how many open up an event overview in that session.
Referal = number of friends referred in average per user (K-factor)
We track this by taking out all our campaign related installs and estimated organic growth from those in an excel sheet and calculate the trend. >1:1 = exponential growth.
Retention = the % of people coming back after 7 days
We track this using cohort analysis meaning what it says on the tin.
Revenue = Average revenue per users (Lifetime value)
These 5 KPIs could potentially be tracked for optimizing a physical store, just as well as an e-commerce site or m-commerce app.
2. M-commerce is growing up
Which means it’s getting extremely harder and harder to raise funding for a mobile app. You need to have at least a steady revenue of €50.000 / month, 100.000 installs or around 40-50% of your users that are coming back on a regular basis to be appealing for a series A round.
We are betting that the mobile infrastructure (e.g Visa, PayPal and Mastercards payment APIs) finally will enable us to create an amazing check-out flow without Apple or Google taking 30% of our cut. The whole landscape is forming around mobile with everything as great analytics products, to marketing platforms and better production and management tools that are making the business around mobile easier. We’re in a maturing process and it can only get better.
3. Bring the AHA-Moment early
All products and services have an AHA-moment. It’s where the user goes - AHA! that’s what it’s for. Remember that potential investors, employees & journalists are just like you and me - Human. Make them understand it quickly - and don’t lead them into a new funnel telling them what it is! Give them your best experience with a smile on your face. Just as you would do in a store.
4. Get your app discovered is hard
If you released an app 2 years ago, the buzz around it could take you to 100k downloads over night.
Today there are nearly 1m apps on App Store and Google Play respectively and unfortunately it is not as easy anymore. But there are marketing platforms especially for mobile where you can go with a budget and get your downloads. However bidding against heavy m-commerce and games with high ARPUs (average revenue per user) can be costly. This has a backside to it. We will see less and less nice utility apps that are well designed and makes your life easier, because if an app is not making that much revenue - it will never be able to outspend the sharks. Apple is trying to make sure indie platforms (such as Vamos) can push trough the clutter with their algoritms, unfortunately they are not even there yet serving the top layer of premium apps on the market. We have to monetize our service or get stuck in no-man’s land - meaning linear growth around 40-50 downloads / day. This is the message we want all mobile developers to think about: Monetisation from day one! And iAds are not a monetisation strategy.
5. Beta test until it’s perfect
For us it all started with 3 people who had an idea and worked evenings and weekends. We organised a hackathon together with 30 friends and met with Jens - our CTO. After the event we put the app on all the phones of the people participating using Testflight. This is a great tool since it allows you to speed up development and the release cycles. We had around 30 iterations over 5 months of the app before we released in the app store. During that time we travelled around in Europe and met up large groups of friends to get their inputs and to get the ball rolling. When we had around 1000 people on the waiting list to get access to the beta it was time for us to release. It is like getting a pan of water to start boiling. When you reach 99 degrees, then you release with full force! However in hind site, we could have waited a little bit more, since getting someone to invest in your app is important. Nothing ruins the story for an investor like bad numbers. Getting the first investment will take you to your first 100k downloads if you spend it on performance based marketing (where you aim to get highly educated users for a low CPI). So make sure to get your marketing mix right. Forget about print and TV - non mobile platforms are only good for awareness and hype, you won’t get any downloads from it.
1. Working the small-screen makes you strip out the less important
Building the future of event discovery requires you to be in constant development. As a small and agile team with limited resources the management had to take our first excruciating decision: We simply cannot afford to spend any more time and money to develop for another platform. Last night we took us down from Google Play and we will go full throttle solely on iOS. If you already downloaded Vamos on your phone it will continue to work as it is.
To all Android users reading this:
We understand the disappointment. We know it has a higher OS share and is rapidly increasing, but moving forward with Android would require our (small) team to spend more time finding and killing bugs than innovating event discovery. I believe this decision will be the best for all of us - since this allows us to go back into full throttle again & then come back with an amazing Android app.
The Lost Event Cover Artwork Reinvented for the Mobile Age.
If you live in a big city you’re constantly missing out on all the fun happening around you. Until today it’s been a full time job to keep up. Vamos is an app that thousands of people the world all over are using every week to navigate cities and keep themselves updated.
The design of the iOS app was Inspired by great artists such as Toulouse Lautrec, Alfons Mucha, the Bauhaus movement and Jason Munn. At a first glance the app looks very simple, listing nearby events into one place. Just like iTunes’ music covers - every event poster is integrated with contextual data such as maps, Instagram photos from the venue, friends attending and then turned into a colorful collage of relevant information.
○ 4.3 average rating in the App Store ○ Chosen as “1/10 app ideas that can change the way we travel… forever” by Venture Village ○ Live in 50 markets ○ Finalist as “Global app of the year” at MPA ’13 at the Mobile World Congress ○ Has an own TV show about life as indie developers on Deutsche Welle ○ Translated into 14 languages ○ Releasing their 2.0 in the App Store today on the 1st of March